Amobee just crossed the final T on its acquisition of advanced TV and video ad platform Videology. The deal, which closed on Tuesday, marks both the end of a tumultuous few years for Videology and a fresh start for a company that foundered despite solid technology and a shrewd vision. The Videology name will be […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Ferber, founder and CEO at Videology. They say the first four stages of change are precontemplation, contemplation, preparation and, finally, action. After attending the recent National Association of Broadcasters (NAB) convention, it’s clear […]
Agencies are developing skills and business models around advanced TV buying, just as they once did for programmatic buying. GroupM has a dedicated department in Modi Media. IPG Mediabrands’ Cadreon, Dentsu Aegis’ Amplifi, Omnicom and Publicis Groupe also have added expertise. Even independent agencies like Horizon Media are building out advanced TV centers. “Advanced TV” […]
Videology is working with video analytics provider TriVu Media to weave in additional layers of contextual targeting that will appeal to TV media buyers. “In TV, everyone has always used context to approximate audience,” CEO Scott Ferber said. “We’re dealing with five decades of that mentality and it’s a hard one to break. Plus, everyone’s always […]
The time when the blanket label “video advertising” will replace references to TV, PC, mobile, or tablet ads is still a long way off, but a new marketplace offering from Videology promises to advance that cause by letting buyers and sellers unify guaranteed and non-reserved ad deals. Dubbed “Descartes,” the system is named for the […]
AOL’s display performance is in comeback mode, but growth is lopsided. The company’s Q3 earnings presented a clear demonstration of the strength of third party network, which includes the flagship ad unit Advertising.com, as revenues jumped 18 percent over the same period in 2011. At the same time, revenue from AOL’s owned & operated sites […]
Video ad platform Videology’s purchase of demand side player LucidMedia is part of a continuing strategy to break down the walls between serving buyers and sellers across all devices and platforms. Even though this is its second recent deal, following the acquisition of Collider in August, the company says that it’s not about to embark on […]
