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scott portugal

  • OPINION: Data-Driven Thinking

    Value Per Customer - A New Way To View Publisher Value

    BY Ad Traders//

    “Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ. Real-time audience buying is currently being heralded as the next paradigm shift in our industry. Empowering agencies to leverage their own data as […]

  • OPINION: Data-Driven Thinking

    Who Owns The Data?

    BY Ad Traders//

    “Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ. Audience targeting has come a long way, baby. In the last 5 years, we’ve evolved from simple intra-site and intra-network retargeting to advanced, […]