Scott Siegler

For years, the pervasive uncertainty surrounding cookies pained publishers.

DSPs used cookies to reach defined audiences without meaningful involvement from publishers. This dynamic disintermediated publishers, disconnecting them from their ability to drive better results for advertisers through their robust understanding of their site’s experiences, contexts and audiences.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Siegler, vice president of engineering and West Coast operations at Gamut. Publishers face an uphill battle in today’s evolving media landscape. The emergence of new channels for media consumption, […]