OPINION: Data-Driven Thinking
In The Wild West Of Digital Advertising, Marketers Must Rein In The Anarchy
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Scott Tomlin, CEO at Trust Metrics. From Amazon to Uber, the Internet does a great job upending business models. In the publishing world, mommy blogs can compete for ad dollars with […]
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