For Belo's New Digital Marketing Unit, The Keyword Is 'Standalone'
Last month, local TV broadcast operator Belo Corp. launched its attempt at a pure play digital marketing unit, ScreenShot Digital. The move is similar to ones taken by Time Inc., Gannett, Meredith Corp. and others the last three years. Unlike some of those integrated digital marketing units, ScreenShot isn’t being positioned as a way to leverage […]