When publishing content via social media, the biggest hits don’t always follow conventional wisdom. One of Scripps Networks Interactive’s most popular videos on social media featured best practices for storing fresh vegetables, according to Vikki Neil, the company’s SVP and GM of digital. Counterintuitively, the video performed much better on its HGTV channel than on […]
The public market has not been too kind to ad tech companies, but French performance marketing company Criteo has seemingly fared far better (it had five straight quarters of revenue growth and a market cap of $2.6 billion). Numerous industry insiders laud Criteo for its recurring revenue stream, typically associated with a software model. Yet Criteo […]
It’s not enough anymore that Scripps Networks’ channels are, according to its Wednesday upfront presentation, “naturally optimized.” While CPGs know to find food lovers on the Food Network or Cooking Channel, and home improvement brands gravitate toward HGTV or the DIY Network, the broadcaster is working on providing more data to advertisers to enable purchase-based […]
As major publishers adopt programmatic methods to boost efficiency and cost-savings, one thing keeps them from putting more valuable inventory up for bid: The perceived lack of transparency in pricing. Consequently, an Interactive Advertising Bureau (IAB) task force made up of publishers has been working on guidelines to clear up the fees and better define […]
