IPG announced what it’s calling a Climate Action Marketplace built in partnership with SeenThis and PubMatic to make it easier for marketers to do the sustainable thing.
The programmatic industry is known for its breakthroughs in data and media. But when it comes to creative formats, innovation has fallen short. Programmatic ad units are largely still the same banners and pre-roll videos of 10 years ago, which don’t perform as well as the in-feed native ads consumers see on social. Instagram and […]
