search advertising

Thanks to mitigated tariff effects and the AI boom, WPP Media’s 2025 ad spend forecast has good news for marketers.

In case you don’t have time to digest a 286-page legal document, we went through Judge Amit Mehta’s ruling and pulled out a few spicy nuggets for you to chew on.

With Judge Amit Mehta’s ruling expected this fall, Adam Epstein, co-CEO of adMarketplace, breaks down the DOJ’s search-focused antitrust case against Google.

This week, the AdExchanger Commerce newsletter caught up with Mark Heitke, Best Buy Ads vet and new VP of strategy at Symbiosys, a retail media tech biz with a new take on search advertising.

It’s not that enterprise analytics is broken. The bigger issue, says Obele Brown-West, president of data intelligence platform Tracer, is that enterprise analytics was never all that functional to begin with.

One retail search startup, Symbiosys, which launched last year, is trying to clean up the clutter with an idea it calls collaborative bidding

Publisher frustrations with the algorithm-driven internet are boiling over – and the rise of generative AI-powered search, which rarely links to the stories it scrapes, will cause irreparable damage.

Google has had to rely on vectors other than an increase in search volume for growth. Without proper protective legislation in place, however, the result could be a dangerous one. 

Viewers might want to watch trashy shows from time to time, but they certainly don’t want to watch trashy ads. For the solution to what ails CTV, the industry could turn to another rapidly growing marketing favorite: retail media. 

Does Google have a monopoly on search? The trial to answer that question is underway, and we go through the juiciest highlights.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Forget Skynet. The robot revolution will be fought between large ad platforms (mainly Google, Meta and Amazon) trying to woo advertisers with generative AI and promises of better performance.

Retail media networks have been adding ad tech audience extensions for the open web and CTV. Now, new startup Symbiosys wants to take retail ad platforms a step further into search and social.

A legendary anecdote by Restoration Hardware CEO Gary Friedman recounts how, almost 10 years ago, Restoration’s marketing team pushed to double its budget because search ads were converting customers at unbelievably low costs. Friedman asked which of Restoration Hardware’s 3,200 keywords drove sales. “Restoration Hardware” was the top performer – followed by 21 common misspellings of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Great Search TikTok has made waves because of its organic traction as a new kind of search engine. People use it to look for stores and restaurants nearby, where to travel, where to stay – you name it. But TikTok hasn’t effectively […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. M&A&A&A&A Digital ad dealmaking is off to the races in 2022 like a sprinter who doesn’t realize it’s a marathon.  On Tuesday, Human (née White Ops) raised $100 million from a new co-owner investment firm, and Integral Ad Science acquired the French startup […]

The Last Place You Search ​​Mozilla, which reported its earnings on Monday, expects to generate more than $500M in revenue this year. That’s up from roughly $465 million last year and around the same the year before. Where’s the money coming from? Historically, Mozilla’s revenue has been very reliant on its Google search licensing deal […]

After more than a decade of relative stasis in the search engine market – which is to say, Google cementing its dominance at every step – is there an opportunity for Google alternatives to gain share? Some big-name players in the space think so. In June, there was the public launch of Neeva, an ad-free […]

Alphabet reported total revenue of almost $61.9 billion in Q2 2021, a 62% year-over-year increase. The company’s Q2 profit jumped from $7 billion in 2020 to $18.5 billion this year. The eye-popping growth rate is misleading. Q2 last year was a disaster; The first time Alphabet (or Google before that) ever reported a yearly revenue […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. Many governments have started looking into Big Tech and how to address practices that may be harming […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Upfronts Back In Front Streaming dollars are becoming a key part of upfront negotiations as the market bounces back after a tough 2020. Last year, uncertainty reigned. Sports were on pause and marketers wanted flexibility. But this year, the market is on the rebound […]

Google’s legal team just got even busier. On Thursday, less than 24 hours after Google was hit with an antitrust lawsuit digging into its ad tech business, a bipartisan coalition of 38 states and territories served up yet another suit, this one focused on alleged antitrust violations related to Google’s alleged monopoly over the search […]

Google got grilled. The questions from lawmakers were more pointed – and en pointe – than ever at a hearing hosted by the Senate antitrust subcommittee Tuesday looking into Google’s dominance in the online advertising space. They discussed the intricacies of Google’s tech stack and the functioning of the ad tech ecosystem at large with […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Day Of Reckoning The Justice Department is plodding ahead with an investigation into Google’s dominance of online advertising, including allegations that the tech giant abuses its control over search advertising to harm competitors, two people familiar with the investigation told The New York Times. […]

Yext is moving into site search, using natural language processing to help brands answer customer questions like “How many calories are in your burger?” or “What are the features of your travel reward card?” Tacking on site search opens up Yext’s tech to a new customer base, including direct-to-consumer and online-only brands, as well as […]

Google is still by far the dominant player in search advertising, but Amazon is quickly stealing share as it grows in the number two spot. Amazon’s search business will grow 30% in 2019 to $7 billion, making up 13% of the total US search market, according to a forecast released Tuesday by eMarketer. That’s peanuts […]

Firefox is starting to block third-party tracking by default, which will throw a wrench into the business model of any company that relies on cookies. But that doesn’t mean Firefox doesn’t care about how this change affects the bottom line – especially its own. Beyond the normal usability testing done before rolling out a new […]

Apple actually mentioned the word “advertising” on its earnings call. Although hardware isn’t going anywhere, Apple’s services business, which includes search ads in the App Store, is becoming increasingly meaningful to the company’s bottom line. “Services are scaling quickly,” Apple CFO Luca Maestri told investors on Tuesday. Although iPhone sales were weak during the holiday […]

Destination marketers get tripped up on attribution. A tourism board, like the Pocono Mountains Visitors Bureau (PMVB), for example, spans four counties across northeastern Pennsylvania and represents a consortium of hotels, restaurants and activity providers, which makes it difficult to gather real-time metrics on visitation. “Someone might click on an ad and visit our website, […]

Pinterest introduced its first search ad offering Wednesday, almost seven years after the company launched. “Now we believe we’re at a place where we understand how people are leveraging the platform and using it to plan their lives,” said Michael Akkerman, head of Pinterest’s marketing partners program. The new search functionality comes via Kenshoo, an […]