Search behavior is one of the main ingredients in Resy’s personalization strategy. The Amex-owned restaurant reservation platform uses search intent to inform its content and better understand what motivates users to book tables.
It’s nearly impossible to say “women’s sexual health” and “brand-safe” in the same sentence. Achieving brand safety on social platforms through algorithmic decisioning has been a focus for platforms, who face pressure from advertiser clients and, increasingly, lawmakers who see algorithms amplifying misinformation. But Facebook’s algorithmic blocking of ad creative is similarly askew, creating “false […]
Google is rolling out ad products geared to local businesses struggling to adapt to new customer behaviors that have developed since the world went screwy in mid-March. It’s become a theme of the pandemic: the biggest of big tech platforms releasing advertising and commerce tools aimed at the smallest of small advertisers. “We recognize the […]
It is well-chronicled that the “creative” element among the optimization triad of audience, context and creative remains the biggest wildcard when driving a campaign’s performance. And for search marketers moving into display, addressing “creative” isn’t just about text ads anymore as they must deal with the nuance and complexity of creating compelling graphical display ad […]
Julie Schoenfeld is CEO of Perfect Market, a publisher-side technology company. AdExchanger.com: With “Perfect Market,” the allusion to financial markets is hard to ignore. Is there a connection? JS: Perfect Market is kind of a “good luck” domain for Idealab. It was the original name and domain for two of Idealab’s success stories. In addition […]
In a press release, local business data provider Localeze “announced its Enhanced Business Registry, which includes 14 million business listings, will be featured in Facebook Places.” Read more. Localeze president Jeff Beard discussed the implications of the Facebook deal. AdExchanger.com: What is the market opportunity that you see for Localeze? Localeze’s market opportunity is vast. […]
“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Tim Ogilvie, CEO of AdBuyer.com, a demand-side optimization platform. Jonathan Mendez wrote a good post on his blog several months ago entitled “The True Media Value Delta”. In that post, he shared a highly profitable display […]
“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Dax Hamman, VP, Display Media, at iCrossing, a digital marketing agency. Have you stopped and looked at our portion of the industry lately? Have you seen how confusing it really is? Imagine you are a paid […]
Frost Prioleau and Paul Harrison are CEO and CTO, respectively, of Simpli.fi, a demand-side platform for search marketers. AdExchanger.com: Let’s look back, first. The last company you both were involved in was Personifi. Can you give us a brief history? And then discuss how your Personifi experience has informed the creation of Simpl.fi? Harrison: Actually, […]
“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Tim Ogilvie, CEO of AdBuyer.com, a demand-side optimization platform. “We sell. Or else.” — David Ogilvy The best thing a marketer can do for their business and their career is to transform their advertising expense to […]
