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Seattle

AI

Why La Colombe Put An AI Company In Charge Of Its Video Ads

BY Hana Yoo// December 7th, 2023

When La Colombe wanted to drive site traffic from new audiences, it turned to video – and predictive AI models.
Tagged in:
- affiliate marketing
- ai
- DMP
- La Colombe
- LoopMe
- machine learning
- Marykate Byrnes
- Meta
- paid search
- paid social
- Phoenix
- Rob Cukierman
- Seattle
- TikTok
- video ads
Data

The 'Explainer': This Week's 'Do-Not-Track' Meeting

BY Zach Rodgers// June 21st, 2012

This week a key meeting of the Tracking Protection Working Group convenes under the umbrella of the Worldwide Web Consortium (W3C) standard-making body. Among the TPWG’s tasks is to agree on how browsers will offer users “choice” around tracking and how those choices will be expressed to websites. If you’re vaguely aware that this session […]
Tagged in:
- Do Not Track
- Seattle