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  • Joanne Monfradi Dunn headshot
    OPINION: Data-Driven Thinking

    Inclusive Advertising Needs To Extend To Audience Planning

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by JoAnne Monfradi Dunn, CEO at Alliant. Brands are attracted to audience targeting because it helps them home in on customers and prospects that represent likely buyers and the highest return […]

  • Digital Audio and Radio

    Pandora Uses Listener Data For More Robust Segments

    BY //

    On Tuesday, Pandora revealed it would be introducing two visual ad units at the end of the year: a mobile ad unit delivered within the same space that has the album art, and that adjusts based on the phone’s screen size; and muted video in a responsive display unit. Both are in beta with Express […]