“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Erin Madorsky, Managing Director, MiQ By its very nature, the ad-tech industry has always put a premium on innovation, newness and progress. Modernizing and advancing technological solutions are inherently part […]
Snap wants investors to know that monetization is and will continue to be a top priority. At the company’s first investor day event on Tuesday, executives emphasized Snap’s focus on investing in its ad stack, expanding into new international markets and growing its advertiser base, including small and local businesses. After revamping its self-serve ad […]
After slipping in the DSP rankings to Google earlier this year, Amazon has reasserted its no. 1 status as advertisers’ preferred platform. Bolstered by the last few months’ ecommerce surge, Amazon has reclaimed the top spot after having slipped behind Google and The Trade Desk in Q1 2020 – based on the Q4 2020 Advertiser Perceptions […]
Vox Media is close to making more money from first-party audience targeting than from third-party targeting mechanisms. This year, Vox expects that the majority of its audience line items will be rooted in first party, said AJ Frucci, VP of Concert and programmatic at Vox Media. Last year, third-party targeting made up the vast majority, […]
Snapchat is settling into ad tech, and so are its partners. Video production and editing startup VidMob, one of five Creative API partners that Snapchat announced in late January, launched a self-serve platform on Thursday that lets advertisers and publishers create, manage and buy Snap Ads within a single interface. The platform combines Snapchat’s recently released […]
Today’s ClickZ has a story on a new company, ReachLocal, started by former executives at skill-based gaming company, WorldWinner. ReachLocal offers local advertisers a “display ad and retargeting offering” with media purchased through Google, Yahoo! and RightMedia Exchange. CEO Zorik Gordon suggests that they want the fat end of the local advertiser pie which means […]
