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  • Ad Targeting Firm Semcasting Rolls Out Tool To Connect Online And Offline Data

    Moving between online and offline environments has become the norm for most consumers, but many marketers have yet to catch up. Semcasting, a MA-based multi-channel audience targeting provider, has launched a new self-service platform, the Semcasting Marketing Appliance, that promises to help marketers by connecting online and offline consumer touchpoints for targeted advertising. The Appliance […]

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