New contextual targeting tools use generative pre-trained transformers (GPTs) to analyze websites and and build contextual audience segments. The companies behind them believe that GPTs can address some of the problems that plague contextual targeting.
The alternative ID landscape is incredibly fragmented. So how are publishers – especially long-tail publishers that tend to be strapped for tech resources – supposed to pick the ID solutions that work best for them?
What happens when your main monetization partner starts flagging your content as spam? Freecycle turned to header bidding to reduce its reliance on Google AdSense, but the company’s one-person engineering team had trouble managing the header-bidding system and the constant stream of Prebid updates on top of web development duties. So, after a 70% drop in ad revenue, Freecycle handed its digital ad business over to PubWise’s managed service.
Prebid hired Mike Racic as the industry group’s first president. Prebid’s growing membership numbers and the expanded scope of projects taken on by its committees necessitated hiring a leader who could focus full time on running Prebid as a company, Racic said.
Solitaire remains a popular mainstay in app-based gaming – and it’s the next frontier for cookieless advertising. Pubfinity, an SSP that places ads in Windows-based desktop game apps like Simple Solitaire, is hitching itself to Epsilon’s cookieless identity solution, Core ID.
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rich Calkins, Director of Product Management, OpenX. For ad tech wonks who spend countless hours in industry working groups, getting deep in the weeds to solve problems is all but required. But when it […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Digital Wins, And So Does The Triopoly Digital is expected to account for the majority of US ad spending this year, an industry shift driven (or forced?) by the COVID-19 pandemic, according to WPP media buying unit GroupM. GroupM expects US ad spend to […]
