It seems everyone and their mothers are pushing native ad units and tools to support them. Facebook, Twitter, Yahoo and most recently AOL all have native, in-feed ad units. As these formats catch on, ad tech companies like Sharethrough, Nativo and DistroScale have developed tools designed to automate ad distribution across different publishers’ sites while matching […]
The native ad company Sharethrough expanded its services nearly three years ago from a purely video ad platform to multiple types of branded content. The move to include additional branded content has paid off. The company raised $17 million in a third round of funding in January. It also released a new SDK in early April […]
Earlier this month, social media marketer Sharethrough unveiled an social distribution app for viral video discovery called Sharethrough.tv. There’s nothing earth-shattering about that, though it does have a different focus on curation than others in the same space. The difference is that Sharethrough.tv is aimed at ad agencies, marketers, producers, press, bloggers and others who are […]
