shenan reed

In a world being agentically orchestrated at scale, human judgment is the indispensable guardrail preventing us from optimizing right over the cliff.

Appealing to advertisers’ better angels is never going to bring ads back to the news. But appealing to their bottom lines might.

MEC North America’s digital president Shenan Reed is discussing the way her media agency communicates with its sisters in GroupM (“We’re all one big stock ticker symbol and it’s to nobody’s advantage to be competitive with each other”) when her Ringly vibrates. That’s the connected piece of jewelry that perks up when someone receives a call […]