What do loyalty programs and paid media have in common? Not a lot, at face value. Loyalty marketing has long been relegated to card-based, point-of-sale programs and customer retention. It was always the stuff of database marketers and direct mail – not user acquisition. But that’s starting to change. Coalition loyalty programs or “co-ops,” such […]
Nielsen Catalina Solutions (NCS) wants to build the most comprehensive set of shopper data out there, and it appears right on course. The company has expanded its shopper data set by 30%, fueled mostly by a new data partnership with Walgreens, NCS revealed to AdExchanger Wednesday. This means Nielsen Catalina now has access to shopper […]
Consumer packaged goods companies, historically big TV spenders, are moving money to digital video. MyWebGrocer, an ecommerce platform and ad network for grocers and CPGs, is witnessing this shift. The company, which manages $40 million in digital media spend and which helps CPG advertisers target ads based on its retail partners’ first-party data, has built […]
EBay has confirmed plans to sell eBay Enterprise, its enterprise commerce and marketing services business, to a handful of equity and commerce firms for $925 million, one day before it spins off PayPal as a standalone entity. The divestiture creates a new standalone commerce and marketing tech company. Marketing components within the eBay Enterprise stack […]
Finally. British grocer Tesco’s customer data science and loyalty division dunnhumby, reportedly on the market for several months now as its parent company explored “strategic options,” will transfer many of its employees and data assets to Tesco’s US-based joint venture partner Kroger. Under the transaction, “dunnhumby Ltd and Kroger will replace their existing exclusive joint venture with a […]
Dunnhumby, British grocery giant Tesco’s data science subsidiary, sits at the intersection of online and offline retail data. It mashes up CRM files and loyalty card information, which brands can use to prove sales uplift. Tesco isn’t the only retail outlet to supply this service. Walmart, for instance, turns in-store and online transaction data into […]
Catalina, a purveyor of consumer purchase insights for CPGs, has acquired digital coupon company and “instant savings” application Cellfire for an undisclosed sum. Cellfire bridges the gap between digital coupons and store loyalty systems, first launching its service with grocer Kroger in 2008; additional roll-outs with Safeway, CouponLink, ShopRite, Giant Eagle and Stop ‘n Save […]
Datalogix’s acquisition Tuesday of shopper marketing and loyalty data company Spire indicates a growing trend around in-store marketing: blending traditional shopper-and-trade-marketing dollars with brand spend. “[Traditionally], shopper decisions would be made specifically by the teams at P&G and Unilever or Kraft, who own those retailer relationships and have got a certain fixed allocation of shopper […]
Advertising business management systems company Operative announced today that Triad Retail Media, a shopper marketing services provider, has signed on as a client for its Operative.One product. According to the release, Operative.One will help Triad “create and deliver new, competitive product packages; reduce unsold inventory; conduct inventory reporting and analysis; reduce campaign billing costs and […]
