Shutterfly’s recent CTV campaign tested a custom algorithm that relies on search data to find geographic regions with the most prospects. It performed better than targeting deterministic IDs.
Nearly 20-year-old photo-sharing brand Shutterfly “probably shouldn’t have made it” in a modern mobile world – and that’s the company’s CMO talking. But despite competing with Apple, Google and Facebook, and needing to match new consumer behavior, Shutterfly’s revenue is up. The early “web 1.0 ecommerce company,” as chief marketing exec John Boris referred to it, […]
Mobility has meant marketers can deliver high-value messages to consumers using less real estate, Nicholas Franchet, Facebook’s head of global ecommerce, told a crowd of 1,150 marketers and retailers today at the eTail East conference. The good? Nearly 50% of time spent on retail sites now happens through mobile devices, according to comScore. Tablet sales […]
