Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buy What You Know Shopify and Roku announced a partnership to bring a Roku app for CTV ad creation and campaign management to the dashboard of all Shopify merchants. The idea is to crack into the $16.4 billion that small and medium-sized businesses spend […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. FTC You Next Time The FTC had its Facebook antitrust case dismissed, and recently refiled a new suit. The issue is if Facebook’s competition includes YouTube, Snap, Pinterest, TikTok, LinkedIn, Reddit, Twitter, Spotify, Hulu and Netflix, then it’s hardly a monopolized market. The FTC’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Discovery Fresh off the news that it will merge with WarnerMedia next year to create a media behemoth, Discovery Inc. reported powerhouse earnings in Q2. Discovery ended Q2 with 17 million direct-to-consumer subscribers, up from 11 million last quarter, netting the company $400 […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok Made Me Buy It Here are some products that are flying out of stock in American stores: “A mysterious cleaning paste called The Pink Stuff, a specific pair of Aerie leggings and a different pair of Zara jeans, Isle of Paradise tanning spray, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Story Snap introduced a standalone video editing app called Story Studio at the company’s annual Partner Summit on Thursday. That new app comes on the heels of Snap’s launch of a TikTok clone called Spotlight. Story Studio was among a slew of announcements […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not So Safe Eighty percent of the more than 3.3 billion pieces of content removed from social media platforms – including Instagram, TikTok, Pinterest and Snapchat – is either spam, adult or explicit content, or hate speech, according to a new report from the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok For Targeting Expect TikTok to start getting more aggressive about ad targeting starting on April 15, Recode reports. For on that very specific date, TikTok’s ads policy is set to change and users will have fewer opt-out options. “You’ll no longer be able […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hyperlocal Hyperdrive TV advertising was hit hard by the COVID-19 pandemic. According to market and media research firm Kantar, TV advertising experienced a 9% drop to $66.8 billion in 2020. Only spot TV advertising witnessed an uptick in ad dollars last year. Cable TV, […]
Snap wants investors to know that monetization is and will continue to be a top priority. At the company’s first investor day event on Tuesday, executives emphasized Snap’s focus on investing in its ad stack, expanding into new international markets and growing its advertiser base, including small and local businesses. After revamping its self-serve ad […]
Uncertainty related to iOS 14 caused Snap’s stock to slip in after hours-trading despite beating expectations for user growth and revenue in Q4 2020. Snap added 156 million daily active users in the quarter for a total of 265 million, a 22% increase year over year. Full-year 2020 revenue was $2.5 billion, up 46% YoY, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. So Modest Publicis beat market expectations for organic growth in the last quarter of 2020 thanks in large part to its data company Epsilon, which helped the holdco generate modest growth in the US, Reuters reports. Publicis, which bought Epsilon in 2019 for a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Investment Boost After hitting the pause button in 2020 in the midst of the pandemic, marketers appear ready to increase their investments in 2021 – as long as a vaccine rollout goes well. A CMO Council survey of 200 global marketers reveals that 65% […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oh Snap! As crazy as it might be to imagine President Trump on Snapchat (although has anything about his four years in office made sense?) Donald does indeed have an account – with about 1.9 million subscribers – but not for long. Business Insider […]
With Facebook, Twitter, YouTube (and as of Thursday morning, Snapchat) pulling the plug on outgoing President Trump’s digital platforms – and with Google, Apple and Amazon declining to host the right wing social media app Parler – are we at a watershed in terms of the type of speech social media will allow? And should […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. QAnon Booted Just days after permanently banning President Trump’s account, Twitter started cracking down on conspiracy theorists spreading disinformation on the platform, The New York Times reports. Twitter removed more than 70,000 accounts on Monday that promoted the QAnon conspiracy theory. The suspensions were […]
“On TV & Video” is a column written by the sell side of the digital media community. After this exclusive first look for subscribers, the story by AdExchanger’s Allison Schiff will be published in full on AdExchanger.com. Jukin Media trawls the social universe for the most shareable video content from everyday people that it can […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Is Back It’s been a loooong, dark year for publishers, but there has been at least one bright spot: Snapchat. Digiday reports that publishers are netting higher revenue for their Discover content within Snapchat, both year over year as well as quarter over […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jed Hartman, Chief Commercial Officer, Channel Factory The 30-second spot has been the undisputed ruler of advertising units since the birth of broadcast TV. The storytelling, the emotion, the impact and the ROI have all […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Line In The Sand An alliance of digital marketing companies filed a complaint with the UK’s competition authority on Monday calling for the regulator to block Google from implementing the technologies within the Chrome Privacy Sandbox. The sandbox houses Google’s proposals for third-party […]
Snap is embracing direct response advertising with both arms. It’s been launching performance-focused ad products for Snapchat at a regular clip over the past couple of years, and on Thursday it added a few key new features to its app ads toolkit. Performance advertisers on Snapchat can now optimize for installs directly from Lenses, implement […]
Ad verification company DoubleVerify said Tuesday it is launching a tool in January that will help advertisers take a more nuanced approach to their brand suitability needs. DoubleVerify said it is rolling out the “next evolution” of its brand safety and suitability solution, Brand Suitability Tiers, which will allow advertisers, publishers and platforms to speak […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Nielsen Gets The Nod Vizio is tapping Nielsen to measure its advanced TV campaigns as the CTV space heats up. Read the release. Vizio Ads, the company’s advertising business, will use Nielsen’s Digital Ad Ratings to help advertisers better measure and optimize digital audience […]
While it’s unclear when physical shopping will snap back to pre-pandemic levels, retailers such as Foot Locker subsidiary Champs Sports, are experimenting with replacement technologies, including augmented reality. In September, Champs became the first sports brand to test a new AR shoppable lens on Snapchat. The format allows users to virtually try on different sneaker […]
Snap’s First Commercial, a reach product that advertisers can use to position their message so that it’s the first ad Snapchat users see when they open the app, is now generally available, Snap said on Tuesday during Advertising Week. The ad is up to six seconds long and unskippable. First Commercial launched in the United […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Called To Account Snapchat users may finally start to see brands posting organic content. There are 30 brands testing account pages, including Ben & Jerry’s, Target, Tim Hortons and Gucci. The new brand landing pages feature videos, custom AR lenses and a native storefront […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Social Media Vs. Trump Snapchat is the latest social media network to enforce policies that restrain President Trump’s inflammatory rhetoric. The company said it will no longer promote Trump’s account on the Snapchat Discover feed due to comments he made that could incite violence […]
With almost two months of nationwide lockdowns under our belts and a round of quarterly earnings reports, Wall Street’s sentiment around digital media and ad tech companies is … surprisingly positive. Companies that rely on advertising are supposed to be among the most prone to recessions and market panic, since advertising is historically tied to […]
Snap is seeing a boost in user activity but a dip in advertiser spend in the wake of COVID-19. Daily active users reached 229 million in the first quarter, growing across all regions and on Android and iOS, the company announced Tuesday in its Q1 2020 earnings report. That represents a 20% increase from the […]
You are reading AdExchanger Politics, our news roundup in which senior editor James Hercher tracks the latest developments in political advertising, augmenting our political marketing commentary and news coverage. Want it by email? Sign up here. Political advertisers are spending more on digital media, but they have yet to embrace the largest emerging and tier-two online ad platforms, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. True Story Snapchat is finally letting developers integrate its flagship Stories format outside the app. “The social media giant hopes that expanded access to its content and flagship features on other apps will increase its user base – and maybe its bottom line,” Axios […]
