Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who Wants To Play Monopsony? This week, a US judge blocked a merger between Penguin Random House and Simon & Schuster, two major publishing houses. You may ask, why is a print publishing merger relevant? Partly because it’s another example of legacy businesses […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All Of A Twitter Elon Musk’s Twitter acquisition must be near, because Musk is sounding like the real-world owner of Twitter and not a troll trying to harm the business. “There has been much speculation about why I bought Twitter and what I […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
How will the high-stakes game of antitrust chicken between Google and the US Department of Justice play out? It could be a first important proactive step toward true structural change – not just at Google but across many of the biggest players in the industry, writes Arnaud Créput, CEO of Equativ.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ads Vs. Cachet The New York Times isn’t shy about castigating Meta for its central role in the creeptastic-sounding surveillance economy. But NYT is following the Facebook playbook of acquiring cool, ad-free properties, giving them a few months to acclimate, then plugging them […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Winning The News But Losing The War Twitter trails Snapchat, Pinterest and LinkedIn when it comes to active users. (And it’s not even worth comparing the size of Twitter’s user base to YouTube, Facebook, Instagram or TikTok.) But there is one category in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shopify Is ‘Just Browsing’ Ads Shopify held its twice-annual road map update event this week. Shopify Editions, as the get-together is called, offered up a handful of tantalizing tidbits for industry observers awaiting news of a consolidated Shopify ad platform. In May, there […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. One Plus One Plus One Plus One Plus … Snapchat is testing a paid subscription service called … wait for it … Snapchat+. It would cost about $5 per month or $50 per year. Details were first posted to Twitter by mobile researcher Alessandro […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Vibe Wars TikTok has launched an ad product called Branded Mission, which identifies potential influencers and puts paid media behind content even if it isn’t part of a campaign. “Turn top-performing videos into ads,” is how TikTok puts it in a release. […]
TikTok doesn’t compete with Facebook or Instagram. Neither does Twitter, Pinterest or LinkedIn. Really. At least not according to the Federal Trade Commission in its antitrust complaint against Meta. But excluding TikTok is like a gift for Meta’s lawyers.
