So Yummy

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Aim At The Heart, Hit The Stomach When New York added digital screens to subway cars, Seamless and other food delivery services were natural advertisers, often showcasing food-related content or recipes. But those were actual recipes. The new digital out-of-home subway trend is […]

A few immutable truths about living in New York City: Almost everyone takes the subway, the weather is volatile, and most people are too busy (or lazy?) to plan what to make for dinner. FreshDirect, a grocery delivery service based in NYC, was inspired by these realities of city life to launch a digital-out-of-home (DOOH) campaign promoting different recipes to commuters depending on the current weather.