social CRM

Call 2011 and 2012 the first wave of social CRM, when companies like Salesforce.com and Oracle snapped up social media analytics and marketing companies. Little more than one year later, all signs point toward paid media becoming a part of the enterprise social stack with more M&A and partnerships likely to come. Although CRM, in […]

Social Customer Relationship Management – or Social CRM – has been increasingly on the minds of many marketers, their agents and ad tech companies as the use of social media proliferates and acquisitions of Vitrue by Oracle and Buddy Media by Salesforce signal a changing media landscape. Consumers are spending a large part of their […]