The formal Facebook advertising boycott didn’t kick off until the beginning of July – but advertisers in the United States were already starting to pull back in June. Ad spend decreased by 31.6% across North America during the last two weeks of June, according to data released Tuesday by social media metrics company Socialbakers. That means […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Store Of Value Many direct-to-consumer brands haven’t been able to maintain growth rates or flip to profitability. It’s been more than three years since Unilever dropped $1 billion on the men’s grooming brand Dollar Shave Club, and that business is still losing money, The […]
Analytics on Sina Weibo used to be fairly rudimentary – number of friends, number of followers, basic engagement metrics and the like. “The previous version wasn’t that good,” admitted Bryan Cheng, VP of commercial products and platforms at Weibo, commonly described as a sort of Twitter/Facebook mashup. “The point is to provide more actionable data.” […]
Prague-based Socialbakers added Robert Lang as its new CEO on Wednesday. The social media metrics firm described Lang as a key Criteo executive who helped the French ad tech company expand internationally. Lang replaces Jan Rezab, a founder of the company. Rezab will stay on as executive chairman. Coming from Criteo, Lang said he saw […]
Plenty of companies offer social analytics, but the industry seems to lack a unified definition of what constitutes social native marketing and how best to measure sponsored content on social channels. And according to analytics company Socialbaker’s CEO and co-founder, Jan Rezab, all content is going to move to social channels one way or another. In […]
As brand marketers demand increasingly sophisticated tools to quantify the value of social media campaigns and improve performance, social analytics provider Socialbakers finds itself reaping the benefits. Headquartered in Prague with offices in New York, London and other cities, Socialbakers’s client roster includes Samsung, LVMH, Discovery and Disney. It acquired two thousand clients within a […]
