SocialFlow

Piano is tuning up its plan to become a bigger player in the social media sphere. On Thursday, Piano, which provides analytics and subscription services for publishers, announced its acquisition of social media revenue optimization platform SocialFlow.

For luxury retail brand Stuart Weitzman, Facebook ad buys are a pertinent part of its strategic process for brick-and-mortar store rollout. By combining offline data, such as in-store sales reports, with online performance data, the company has made headway in gauging international audience preferences to ignite interest regionally. “Stuart Weitzman is expanding globally at a […]