The ad management space is consolidating. Freestar acquired Sortable Wednesday in a deal that expands Freestar’s inventory by 30% and increases its staff from 90 to 130 people. Freestar, which is profitable, self-funded the acquisition. Terms of the deal were not disclosed. The acquisition is “completely additive” on multiple fronts, Freestar CEO Kurt Donnell said. […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ryan Fuss, chief revenue officer at Sortable. Remember going to video stores? You had to leave your house and drive to the video store with at least one movie in mind. And more often […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Christopher Reid, founder at Sortable. The digital advertising industry is at war with itself. And none of the major players – users, publishers, ad tech vendors or advertisers – are […]
Optimizing a programmatic ad stack today involves constant manual adjustments. More demand? Move floor prices up. Less demand? Dial them back down. It’s pesky work for ad ops teams. “We want to mediate that mess for publishers,” said Sortable founder and CEO Chris Reid. Sortable boosts a publisher’s revenue by deciding which price floors, ad […]
