Freestar adopted a new approach to curation developed by Audigent that gives buyers a priority lane to publisher inventory with higher viewability and attention scores than most open-auction inventory.
Remember the last time a banner ad caught your eye? Same. But one way that advertisers have overcome the low response rates of standard display ad units is to recreate social media content as creative. It’s not a crowded category, notably featuring the programmatic startup Spaceback and Nova, the buy-side business connected to Polar. But […]
