Is Curation Just An Ad Network?; Cable Courts Cord-Cutters With Streaming Bundles
The chorus of curation critics is growing. Plus, Charter Communications will begin a huge marketing push on streaming platforms next year.
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Hypha Hype; Amazon Prime Video Unwraps Affordable Ads
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Panel Discussion Bad news for Nielsen: Another panel has entered the arena. Samba TV is teaming up with HyphaMetrics to launch a panel for measuring video viewership across linear, streaming and other digital formats, Ad Age reports. HyphaMetrics plans to use Samba TV’s […]
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Frequence Adds Digital Audio To Its Local Media Repertoire
Omnichannel advertising workflow platform Frequence claims it has a new way for audio companies to court advertisers. On Tuesday, Frequence announced an integration with iHeartMedia-owned Triton Digital, a streaming audio and podcast tech company.