Amplitude’s CEO: ‘The Product Itself Has Become The Distribution Channel’
“If you’re a consumer, Google is great, but if you’re a business … you never want to run your business on Google,” Spenser Skates, CEO and co-founder of Amplitude, tells AdExchanger. Amplitude wasted no time trying to poach customers after Google announced plans to shut down Universal Analytics (UA) and force an upgrade to Google Analytics 4 this summer.
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