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As stiffer competition between social media companies shuts out publishers that depend on social traffic, BuzzFeed’s ad revenue drops 35%.

To survive and stay relevant, publishers like Ziff Davis and Black Enterprise are creating commerce-related content.

BuzzFeed is sticking to its conviction that journalism is old news and influencer-led video and generative AI are the future.

The Financial Times has long avoided chasing open web programmatic ad revenue. Now, with signal loss prompting a renaissance for contextual targeting and direct deals – and with momentum behind attention metrics, of which the FT was an early proponent going back to 2015 – the publisher’s longtime strategy seems prescient. Brendan Spain, the FT’s VP of advertising for the Americas, spoke with AdExchanger.

Since Fortune was sold by Meredith to a private investor in 2018, it’s been laser focused on striking branded content partnerships with advertising clients through the Fortune Brand Studio – and it’s paying off. The business new publisher generated around $100 million in revenue last year, a third of which came from its digital advertising and subscription business.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Out Of The Blocks Mobile ad blocking is on the rise. More than 527 million people around the world have an ad blocker installed on their mobile devices, up 64% since 2016, according to a report from PageFair and Blockthrough. In the United States, […]

People visit WebMD to research their health conditions and treatment, yielding a vast array of data about how people engage with different topics. The medical site’s knowledge about its readers now informs it nearly 3-year-old sponsored content program, which booked $20 million in revenue during its first year. WebMD can show clients how the customer […]

What if your media agency made your creative agency obsolete? Spark Foundry, which formed this year when Publicis Media retired the Mediavest Spark brand, is blurring the line between media and creative to give its clients a better chance of success. With the rise of sponsored content and social media, it makes sense for media and […]

Despite rising content marketing budgets, the logistics of briefing multiple publishers, approving content and measuring results makes it difficult to scale investments. To help brands and agencies address this logistical pain point, Pressboard designed a platform to automate, standardize and scale sponsored content. The company has helped clients such as GE, Ford, General Mills and […]

Monster considers itself a challenger brand. The early leader in the online job space commands high awareness among older job-seekers. Unfortunately, millennials are more likely to think of Monster as an energy drink. When its VP of performance marketing and media, Brian Costello, joined Monster a year ago, he wanted to switch the thinking of […]