The participants in a new race to snap up social marketing technology companies aren’t the usual enterprise software suspects. In the latest wave of consolidation, Facebook Strategic Preferred Marketing Developers (PMD) are buying each other. Search and social software company Kenshoo this week moved in on Adquant, a social ads platform specializing in mobile apps […]
Social media management company Sprinklr has acquired Facebook and Twitter ads platform TBG Digital in a deal estimated under $50 million, the companies revealed Thursday. Sprinklr’s been busy on the acquisitions front. In February, it snapped up Razorfish cofounder Jeff Dachis’s social media marketing and services firm Dachis Group. London-based TBG Digital was founded as TBG London […]
Enterprise social media management company Sprinklr has acquired social data analytics and services firm Dachis Group for an undisclosed sum, the latest venture from Razorfish’s cofounder and former CEO Jeff Dachis. As a combined entity, Sprinklr, founded in 2009, and Dachis Group will employ 300 with offices in New York, London, and Austin, and serve […]
