Marketers are open to spending on location data, but they lack the proof to show that their efforts are working. “It’s a dilemma,” said Kevin McGinnis, CEO of Pinsight Media, a Sprint-owned mobile analytics company with access to anonymized first-party mobile carrier data from Sprint subscribers. That’s why Pinsight, which helps its advertiser clients gather […]
Sprint is starting to see the mobile wallet as a natural complement to and extension of its native app. Mobile wallet is on a user’s device by default – Apple Pay on iOS and Android Pay on Android – which creates a lower barrier to entry for brands that don’t have an app or want […]
Ad blocking isn’t the only route to revenue for telcos. Sprint-owned Boost Mobile announced Tuesday that it had inked a deal with Unlockd, a mobile platform that helps telcos reward subscribers for viewing ads on their lock screen. It’s a move that’s nearly the opposite of Caribbean carrier Digicel’s arrangement with Shine to block ads […]
The mobile value proposition of a company like Facebook or Google is fairly straightforward: Download the free app and it’ll let you converse with your friends or give you directions to help you get where you’re going. In return, you allow yourself to be tracked for advertising purposes. “For carriers, the story is not as […]
It’s that time of year. To get a sense of what’s coming in 2014, we reached out to some senior marketers with a single, open-ended question about the coming year. “What new consumer or technology trend do you expect to see in 2014 that will change your marketing strategy?” The below response is from Scott […]
New mobile apps continue to flood the marketplace, making it harder than ever for developers to capture installs and repeat use. Pinsight Media+, a Sprint-owned company that provides mobile advertising services, is betting it can help them stand out as native ad units on Sprint Android devices. Through a partnership with mobile ad network Millennial […]
