The lack of a standard measurement protocol has been an issue for the podcast industry for years. When podcasts are streamed, only the owner of a podcast player app knows how long a person listened to an episode, where they skipped and stopped in that episode or whether they heard an ad. That makes it […]
For branded content to be a success, it must hurdle two key challenges. First, it must be authentic, entertaining and relevant, and second, it must be distributed effectively. Via a partnership with Guardian Labs, website design company Squarespace is attempting to do just that. The 39-part series “Side Hustle,” unfolding over Q4 2015 and Q1 […]
Whether you’re an avid or periodic podcast listener, you’ve likely encountered an advertisement for Squarespace. The website creation platform’s ubiquity on the podcasting circuit came through a combination of luck and design, beginning with audio advertising experiments five years ago. The marketing team at the time was small, between 15 and 20, some of whom […]
