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Readers Are Flocking To Political News, Says WaPo – And Advertisers Are Missing Out

BY Anthony Vargas// September 27th, 2024

During certain periods this year, advertisers blocked more than 40% of The Washington Post’s inventory over brand safety concerns.
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OPINION: The Sell Sider

Don’t Cancel Brand Safety – Improve It

By Dev Pragad, Newsweek // August 19th, 2024

Instead of erasing the idea of brand safety, we should be developing smarter, more nuanced solutions that protect both news publishers and advertisers.
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- Ad Fontes Media
- ad verification
- ai
- brand safety
- contextual analysis
- Dev Pragad
- Elon Musk
- GARM
- LLMs
- media quality
- MFA
- Mobian
- Newsweek
- sentiment analysis
- Stagwell
- Stagwell Future of News
- Viewability
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