What does ad tech have in common with analytics for virtual meetings? More than you might think, according to former Foursquare CEO and Placed Founder David Shim, whose new venture, Read, launched on Wednesday with $10 million in seed funding. “A lot of ad tech founders move on to other categories, [and] when they do […]
What does physical commodities trading have in common with programmatic advertising? Quite a lot. So it makes sense that ad tech godfather and AppNexus founder Brian O’Kelley is revving up a new startup called CMDTY (pronounced “commodity”) that aims to apply data and technology to the old-school industry of supply chain and logistics management. His […]
Steve Katelman, EVP, Omnicom Media Group. took a slightly different tack with our round-up question on “When Is A Startup No Longer A Startup?” From his agency perch, Katelman opted for defining the startup. The “startup” company became famous in the late nineties during the dot.com boom/bust, and even though those days are long behind […]
When you look around the advertising ecosystem, the ad technology sector is packed with start-ups which are often heavily-backed by venture capitalists willing to make a bit that Company X will be the next Facebook or Google. Yet, over the past few years, some ad tech startups have crossed a threshold and created real businesses […]
