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This year, Nielsen plans to start filtering big data into its TV currency – including ACR.

Warner Bros. Discovery decides to transact media with VideoAmp and Comscore currencies during its upfront this year.

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brian Ejsmont, VP of product management at VideoAmp. Recently, there’s been a lot of industry chatter from companies claiming they can reduce the latency of cross-channel reporting across attribution use cases, AKA “fast-twitch” reporting, enabling […]