Mobile ad exchange Kargo has acquired attention sales platform Parsec Media. The deal reflects Kargo’s investment in attention as a viable metric for post-cookie mobile advertising, said Kargo CEO Harry Kargman.
A Stitcher In Time Kargo Global has acquired the online retail advertising company StitcherAds for $64 million. StitcherAds, an Irish startup, specializes in selling on social platforms, including Facebook, Instagram, Snapchat and TikTok, whereas Kargo’s main business is placing ads on the mobile web or within a network of app publishers. “We realized we were […]
