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Strauss Zelnick

  • Comic: The Ads Are The Best Part

    Google’s AIs Decide To Handle A/Bs; Ended, The Streaming Wars Have

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The AI A/B Google Ads industry liaison Ginny Marvin was called out during a recent Q&A session hosted on an SEO-focused Discord server.  SEO folks had spotted instances where Google clearly A/B tested different ad copy options without a brand’s awareness or approval, Search […]

  • Comic: Gen AI Pumpkin Carving Contest

    Paying For Time In The Mobile Arcade; You Think A Person Wrote This?

    Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Zero-Sum Game Strauss Zelnick, CEO of Take-Two Interactive, the video game developer that makes Grand Theft Auto, bemoaned the lack of pricing power for gaming properties during the company’s earnings report this week, eXputer reports. Zelnick believes video games should be priced […]