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  • Decker’s has been working to reorient its marketing strategy to focus on first-party data.
    Advertiser

    Uggs Parent Company Deckers Is Betting Its Boots On First-Party Data

    BY //

    Richard Russell, VP of omnichannel marketing at Deckers Brands, parent company of Ugg and Teva, has been on a mission to “wean people off of using return on ad spend as the end-all be-all metric” and to reorient the company’s marketing strategy to focus on getting the most out of first-party data.

  • AdExchanger
    Strategy

    Promotion for Right Media's Michael Walrath?

    BY AdExchanger//

    It has been two weeks since Valleywag offered up the news that former Right Media Exchange CEO, Michael Walrath, was loading up his truck and moving to arid Sunnyvale, California, where – rumor has it – he’ll be getting a promotion. Certainly his genius in getting Yahoo! to buy the Right Media advertising exchange for […]