Unity will merge with ironSource in an all stock transaction that values the latter at $4.4 billion. The companies expect the merger to help deliver a $1 billion run rate by the end of 2024 and $300 million in annual EBITDA synergies the year after that.
Mobile monetization platform Supersonic on Tuesday released a souped-up version of its SDK, in beta for the last five months, that joins rewarded video mediation through its supply-side platform with mediation for mobile interstitials via ironSource’s technology. The two companies merged last September. Essentially, it’s a single SDK that enables developers to manage multiple demand […]
Developers are up to their ears in mobile SDKs – and they’re not going to take it anymore. The trend toward consolidated mobile solutions is real, said Omer Kaplan, deputy CEO and co-founder of app discovery platform ironSource, which has acquired mobile monetization platform Supersonic. The deal was officially announced Thursday following a leak in mid-July when […]
Mobile monetization platform Supersonic is looking to help developers get more flexibility around rewarded video with an ad placement-testing tool, which came out of beta on Tuesday. The feature, part of Supersonic’s video mediation SDK, allows developers to test where in their app to serve video that rewards people for watching, and what specific offers […]
