supply chain data

Work/life balance is a myth, especially in the age of coronavirus. More often than not Amanda Martin, VP of enterprise partnerships at Goodway Group, goes upstairs to grab some laundry … and ends up drifting over to her computer where she immediately gets sucked back into work. “I don’t call it work/life balance, I call […]

While programmatic campaigns for ecommerce clients can optimize to sales in real time, CPG clients get the short end of the stick. When sales surge and change unpredictably – such as during the coronavirus pandemic – it severely reduces marketing agility. To weather these changes, Goodway Group gained access to a CPG client’s critical real-time, […]