SurveyMonkey

In today’s newsletter: The European Data Protection Board outlaws Meta’s “Pay or OK” model; Walmart sharpens its conquesting tools; and Roku seeks more ad supply.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple’s Sauce As Apple wades deeper into the advertising industry sea with its own ad network and attribution system, the company might have to navigate a tricky riptide if it upsets iPhone customers or attracts a regulator’s ire. For instance, Apple doesn’t apply […]

Publishers covet business from big brands, but working with small to mid-size businesses (SMBs) can be a major source of revenue growth. That’s why Reddit is shoring up its ad offering for SMB and mid-market clients by improving its onboarding process and launching an advertising API.

Founded in 1999, SurveyMonkey has evolved beyond its original positioning as a provider of email questionnaires. The 18-year-old company is on a $200 million revenue run rate for 2017, and CEO Zander Lurie says its next wave of growth will come from the rise of cross-device survey data. “We see a big opportunity to grow […]