surveys

Whether one considers the survey time-tested or old-fashioned, advertisers and media companies still use voice-of-the-customer tools and techniques to tweak their messaging. Atlanta-based Cox Media Group, for instance, operates 80 websites, four major newspapers, 11 television stations and a slew of radio stations. The media company, which relies on a range of analytics tools including […]

One of the key strengths of a business is knowing when to pivot. For demand-side audience-targeting platform ChoiceStream, that involved switching from product recommendation software to programmatic advertising services in 2011. Eric Bosco, formerly the company’s COO, took the reins as CEO last May. AdExchanger spoke with Bosco about the company’s transition. AdExchanger: Where does […]