After AOL’s and Google’s respective acquisitions of Convertro and Adometry, the space held by independent marketing attribution vendors immediately shrank. Remaining companies include Visual IQ, C3 Metrics, DataSong, DC Storm, and Encore Metrics. But what is the future of these attribution pure-plays as enterprise stacks invest in cross-channel technologies? “I see a complete collision course with […]
Tag-management systems (TMS) are ripe for acquisition. Enterprise tech firms with data-management platforms (DMPs) have commonly incorporated them into their stacks, either by building their own or, like Adobe, by buying a start-up shop. But last week’s acquisition of TagMan by rival firm Ensighten was unusual in that it was a tag-management firm acquiring another […]
Enterprise tag-management company Ensighten has acquired UK- and New York-based tag manager TagMan for an undisclosed sum, AdExchanger has learned. TagMan confirmed the deal Tuesday. The tag-management space has heated up of late. BrightTag just hired Forrester analyst Joe Stanhope as its SVP of marketing, barely months after banking $27 million from Yahoo Japan. Conversely, […]
Traffic accidents are more orderly than the backend of most websites. At any given moment, a multitude of information fires off a page — information about who a visitor is, where she came from, her operating system or device profile, which ads are being served up, which videos are being played, etc. This has created […]
An array of visualization products have emerged to help marketers turn “big data” into smart data. This week has brought announcements around visualization from the likes of Tag Man, Placeable and SumAll. Meanwhile, plenty of other data and analytics vendors — including Tealium, Adobe, IBM, Acxiom and Domo – are investing in this area. But […]
Jon Baron is CEO of tag management technology firm, TagMan. He recently spoke to AdExchanger about his business and industry trends. AdExchanger: Tag management versus data management platforms (DMPs) – what do you see as the difference today? Is Tagman in the DMP space? JON BARON: Whenever I talk to industry experts, they seem to […]
Recent years have brought tighter alignment between marketing and IT at many global organizations. Pressure to bring the previously fire-walled disciplines closer together is driven in part by the flattening of the purchase funnel, which has in turn eroded barriers between advertising and CRM and created opportunities to track and manage touch points from very […]
AdExchanger.com discussed TagMan‘s new funding announcement (See release.) and recent momentum with Jonathan Baron, co-founder and general manager of Tagman. AdExchanger.com: What attributes did you look for in a funding partner? How have you found the funding climate? JB: We sought partners that had an understanding of the online ad marketplace such that they could […]
Jon Baron is Co-Founder and General Manager of TagMan. AdExchanger.com: What challenge is Tag Man solving for advertisers? How do you help publishers? JB: TagMan addresses a challenge facing all businesses involved in digital media. At all levels of the digital media business (creative through to publisher placement through to buying/selling) there is a transition […]
