Tapjoy

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Steve Wadsworth, president and CEO at Tapjoy. Many in digital advertising have been calling for the end of CPM pricing for years. It is an antiquated pricing model that attempts to deliver on one […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Longhenry,  senior vice president of strategy, corporate and business development at Tapjoy. For the last 20 years, advertising technology has fueled development of the free internet and mobile services on […]