The music streaming space got a bit more crowded on Tuesday with the launch of Apple Music, rivaling streaming services like Spotify, Pandora and Google Play. But as the war to win audiences escalates, questions about Apple’s model linger. After a three-month free trial, Apple Music will become a subscription-based platform for a monthly fee […]
There are a number of reasons programmatic buying has yet to permeate the digital audio space, a growing area that would seem ripe for automation. Among those reasons is a lack of standards. The IAB’s first stab at standardization was the Digital Audio Ad Serving Template (DAAST), which surfaced some six months ago. But according […]
Although the major internet ad players – e.g., Pandora, Spotify, Last.fm – all swear by their direct sales, Xaxis, WPP’s audience buying unit, is looking to leverage audio ads as a way to get more brand campaign ad dollars within its programmatic system. “The appeal [of internet radio audio ads] is that we want to […]
Eyal Goldwerger, CEO of TargetSpot, an Internet radio advertising network. AdExchanger.com: What momentum has TargetSpot seen in 2009 for itself as well as its clients? 2009 is going to be a year of accelerating growth at TargetSpot, driven by rising advertiser demand. This is a result of both an increase in our advertisers’ budgets, as […]
