ARCHIVE FOR:

Task & Purpose

Publishers

Reaching US Latinos Means Advertising Beyond Spanish-Language Sites

BY Anthony Vargas// September 19th, 2023

Most programmatic ad campaigns targeted to Latinos focus narrowly on Spanish-language content. MundoNow and Infinity Partnerships announced a new audience extension initiative to connect advertisers with bilingual US Latinos.
Tagged in:
OPINION: The Sell Sider

Why Digital Media Company Recurrent Is Prioritizing PMPs And M&A

BY Anthony Vargas// July 22nd, 2022

Investment firm North Equity has amassed a portfolio of established media brands like Popular Science, Field & Stream and Saveur with a few new media upstarts mixed in, including The Drive, Task & Purpose, Donut Media and MEL Magazine. In 2021, North Equity launched Recurrent Ventures as its media division. Its CRO, Matt Young, spoke with AdExchanger about Recurrent’s acquisition strategy, its ambitions in CTV and gaming and why the company is prioritizing its private marketplace business to reduce its reliance on open web programmatic.
Tagged in:
- bobvila.com
- bonnier
- Breton Fischetti
- Brightroll
- Celestron
- Donut Media
- Field & Stream
- Futurism
- google search
- Insider
- Interion
- Jonathan Penn
- Matt Young
- MEL Magazine
- North Equity
- Outdoor Life
- PMP
- Popular Science
- Recurrent
- Recurrent Ventures
- Saveur
- Task & Purpose
- The Drive
- verizon
- yahoo