Taste of Home

Taste of Home amassed almost 6 million followers on its Facebook pages, where readers actively commented and shared posts – without ever hiring anyone to run audience development. That raw engagement attracted Kari Hodes to join in January as Trusted Media Brands’ (which owns Taste of Home) VP of digital content and audience development. Hodes […]

Recipe publishers have realized they can tap into shopper marketing budgets by making their recipes shoppable.  Matching brands and stores to relevant recipes requires technology, and the arms race is on. Meredith Digital on Monday acquired Grocery Server, which provides technology to make recipes shoppable. Separately, Reader’s Digest-owned Taste of Home, once a customer of […]