The industry is “at a critical inflection point in our digital evolution,â David Cohen told attendees at the 1,200-person-strong Annual Leadership Meeting in Florida on Monday.
The ad agency holding company WPP is on the up and up and remains confident in its clientsâ continued investment in marketing projects despite a challenging macroeconomic environment. WPP is âwell positioned to deliver sustainable, long-term growthâ after seeing broad-based growth in 2022, said CEO Mark Read during the companyâs earnings report on Thursday.
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Todayâs column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. Advertising agencies are often masters of creating and developing brands. To survive and keep striving, they […]
This is part of a series on companies advancing programmatic buying in Russia. Read our recent Q&As with Yandex, ADFOX, AiData, HubRus and Between Digital. Even with a growing Russian programmatic market, RuTargetâs founder and CEO Eugene Legkiy claims its greatest competition comes from without â from global players like IPONWEB, OpenX and AppNexus. Global companies trying to make […]
Hagen Wenzek is the newly-appointed CTO of IPG‘s Mediabrands unit. He recently discussed his new role and technology strategy for the agency with AdExchanger.com. At a high level, how will your experience at IBM help you create strategy in your new role as Mediabrands’ CTO? HW: I was at IBM for 12 years and my […]
Dan Salmon is an equity research analyst at BMO Capital Markets and covers advertising and marketing services. Salmon recently discussed with AdExchanger.com his latest analysis of the marketing ecosystem in a research piece titled, “The Race For The Digital Marketing Hub: Version 1.2.” Download it (PDF). AdExchanger.com: From your analyst point-of-view, what’s the biggest surprise […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Meeker Means More Mobile In an update to her Internet Report from late last year where she said 2010 would be the year of mobile, Mary Meeker spoke at an event at Google yesterday and delivered an “Internet Trends” report. Fear not, mobile is […]
John Mracek is CEO of advertising technology company, NetSeer. NetSeer announced a new offering today called “concept-based” advertising. Read the release (PDF). Concept-based advertising sounds a lot like semantic or contextual. Is the “secret sauce” the real-time identification of concept categories like “Italian food” or “headphones”? The secret sauce is the ability to algorithmically, and […]
Matt Hulett is CEO of Mpire, an online advertising solutions company. AdExchanger.com: Mpire’s AdXpose appears to give advertisers insight on placement and context. Yet, the trend these days seems to put more importance on targeting audience and addressable media. In your opinion, why does AdXpose belong in today’s marketplace? MH: AdXpose belongs in today’s marketplace […]
Yesterday’s OMMA Publish conference in New York City was at full capacity as publishers came to swap stories and look for solutions in a down economy. One panel, ably moderated by MediaPost‘s Joe Mandese, struck at one of the core bones of contention: how to deal with ad networks. The panel, with the linkbait title, […]
