Cross-Device Exit: Telenor Acquires Tapad For $360 Million
[pullquote][/pullquote]Telcos continue to be big ad tech acquirers. Norwegian mobile carrier Telenor on Monday snapped up cross-device company Tapad for $360 million. Tapad is one of the two largest cross-device vendors in the space; Drawbridge is the other. It’s a move somewhat reminiscent of the AOL/Verizon deal, but with more global scale, said Tapad CEO […]