How TelevisaUnivision’s Household Graph Helps Reach Hispanic Audiences
The US Hispanic population is growing by leaps and bounds. But because of bad data, TV advertisers are still throwing darts at the wall to reach them. TelevisaUnivision unveiled a Hispanic household data graph during this year’s upfronts, and Omnicom Media Group is the first agency to include the new graph in its identity solution for campaign planning and measurement.